How to build loyalty among Carrefour customers via personalized offers every two weeks?
Creation of a print loyalty campaign: personalized direct mailing to reward Carrefour Bonus Card holders with personalized offers to obtain 5 € vouchers once a sufficient amount of Bonus Points is reached. Campaign includes different elements: personalized letter, flyers, coupon book, samples, …
How to facilitate the adhesion of Carrefour customers to the different savings actions, contests, games… and create new communication opportunities for the brands?
Creation and development of an online platform www.bonusland.be which gathers all of Carrefour’s digital activations: savings actions, contests, games, brand content, personalized offers, couponing, newsletters, blog, status of saved Bonus Points… which allows to organize various promotional campaigns and thus collect more leads.