Goals
Loyalty
Sales increase
Drive to store
The issue
How to build loyalty among Carrefour customers via personalized offers every two weeks?
Our solution
Creation of a print loyalty campaign: personalized direct mailing to reward Carrefour Bonus Card holders with personalized offers to obtain 5 € vouchers once a sufficient amount of Bonus Points is reached. Campaign includes different elements: personalized letter, flyers, coupon book, samples, …
+30%
of people use their coupons
16.800.000
custom DM each year