Carrefour

Bonus Time

THE CHALLENGE

How to build loyalty among Carrefour customers via personalized offers every two weeks?

THE SOLUTION

Creation of a print loyalty campaign: personalized direct mailing to reward Carrefour Bonus Card holders with personalized offers to obtain 5 € vouchers once a sufficient amount of Bonus Points is reached. Campaign includes different elements: personalized letter, flyers, coupon book, samples, …

THE RESULTS

+30%of people use their coupons
16.800.000 custom DM each year

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